Wow ! Blogs Really Influence a Shopper’s Decision’s


What’s going on guys ,what I’m posting about today is the power we have as bloggers. People really count on us to help them make the correct consumer choices.

Yes the power of blogs,in 2016 , influencing a shopper’s decisions is stronger than you think.

Have you heard ?  About Me?

According to data from a research study conducted by Small biz trends nearly 9 in 10 consumers (84%) make purchases after reading about a product or service on a blog.

Among shoppers between the ages of 18-34 blogs ranked as the second most important source  of information to make buying decisions.

Among shoppers between the ages of 35-54,blogs ranked as the second most important source behind friends and family.

Even older consumers (55 and older) value blogs when making purchase decisions ranking them third in terms of importance behind friends,family and editorial articles.

Read one of my  post that went viral  “17 Easy Ways to Monetize Your Blog”.

Some Cool Blogging Data

  • The research found that boogs influence  household purchase decisions for
  • 54% of the survey respondents.
  • Gifts that shoppers are buying for themselves.
  • Gifts they’re buying for other people (30%).

In fact 25% of respondents said they buy something each month based on blog content.

Shoppers are turning to blogs for specific reasons.

  • Nearly one in two (46%) use blogs for initial product investigations.
  • 43% use blogs for inspiration.
  • One in three consumers (33%) use blogs to narrow down their purchase options.

30% use blogs to confirm their purchase choices.

15 Cool  Blogger Stats

Guys It wasn’t that long ago the statement “Im a blogger” produced lots of eyes rolling,snickering and  hearty chuckles.

But when 81% of U.S online shopper’s trust information and advice from blogs and 37% watch online videos about someone’s experience with products they’re considering that’s certsinly nothing to laugh at.

1.77% of Internet users read blogs.

2.57% of companies with a blog have acquired a customer from their blog. Source: Hubspot

3. Keywords in blogs drive traffic from search engines.

4.23% of total Internet usage time is devoted to social networks or blogs. Source :

5.Blogger is the leading blog site in the U.S with 46 MM unique monthly users. Source : Nielsen

6.17% of U.S cell phone owners do most of their online browsing on the phone. Source :

7.31% of product reviews need to be negative for a buyer to doubt the quality of a product.

8.61% of U.S online shoppers made a purchase based on blog reviews. Source: Blogher.

9.79% of online shoppers spend 50% of shopping time researching. Source: Hubspot

10.65% of potential consumer electronics buyers,inspired by consumer vs. professional review.

11.Average buyer consults 11 consumer reviews on the path to purchase.

12.81% of U.S online consumers trust information and advice from blogs. Source Blogher.

13.37% watch online videos about others experience with products they’re considering.

14.28% ask social network friends or followers about a product they’re considering.

15.74% search online for consumer electronic reviews before buying.

Why Blogger’s Succeed

  1. Small businesses that embrace blogging see 126% more growth in terms of leads than those that don’t. Source: thinkcreativedigital

2.U.S small businesses, totaling 22%,have planned to utilize YouTube within next year,as a means to promote their business.

3.Email marketers have shown blogging to be the most significant explanation for increased email traffic,given those who blog see two times as much email traffic as those who do not. Source: Hubspot


4.Blogging increases inbound links by 97% for those companies that produce a blog. Source: Hubspot

5.More than 345 million people consider themselves blog readers. Source (the future buzz).

Thanks guys just a short share today, I want you to share this post with your friends and all your social media outlets.

Leave me  some comments about this post guys and have a super weekend. Please share this post to your friends and your social media outlets.


4 thoughts on “Wow ! Blogs Really Influence a Shopper’s Decision’s

  1. Hello Vijay thanks for stopping by that’s music to a blogger’s ears we definitely love when you find value and think an article can help. Thanks for visiting and supporting us here.

  2. Hi Darrell

    This is an eye-opener.

    “Nearly 9 in 10 consumers (84%) make purchases after reading about a product or service on a blog.” That is a staggering number.

    Many people say you should use your blog not to sell but as a place to build relationships. With numbers like these there can be little doubt about the advertising power of the blog.

    This is a well-researched article offering valuable insights.

    Thanks for posting

  3. Those are intriguing stats. I don’t think I’ve convinced many people to buy anything, but I have to admit that hasn’t really been something I’ve pushed all that often. Yet, at this conference I went to it was suggested that we should try to find what they called the “side hustle” and attach ourselves to brands that we promote for either products or cash. I’m not fully sure how I feel about that but I’d say that if someone came to me & wanted to sponsor one of my blogs I wouldn’t be depressed about it. 🙂

Leave a Reply

Your email address will not be published.