7 Ways to Increase Exposure of Your Content

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Let’s talk about how you can increase the reach of your content by over 400%. According to eMarketers,60% of marketers create at least one piece of content each week.
But very few of those pieces of content see the limelight.

You can’t publish a piece of content and expect the world to see it when you consider the fact 3 million blog posts are published daily.
So how can you maximize the exposure of your content? How can you ensure that your content gets links,shares,leads and sales?

1.SYNDICATE YOUR CONTENT

Content syndication works like this:

a.)You publish a post on your blog
b.)Then you republish it on an established site in your niche.

For example James Clear published “Lessons on Success and Deliberate Practice from Mozart,Picasso and Kobe Bryant” on his blog.
Then he tweaked the article a bit and republished it on lifehacker

Content syndication is a very powerful promotion strategy that makes your content work harder for you.

2.DO A PRE-OUTREACH FOR YOUR CONTENT

In an AMA chat on inbound.org Brian Dean (the founder of Backlinko) confessed to emailing at least 100 people before his post goes live.
Today most of his post rank on the first pages of Google for their target keywords.Alex Turnbull used pre-outreach to get 1,000 subscribers from a single blog post in 24 hours.

Reaching out to influencers can increase the exposure of your content.Influencers hold the key to the readership kingdom.

Just a single tweet from an influencer like Jeff Bullas could send an enormous amount of visits to your blog.

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3.BOOST YOUR CONTENT WITH PAID PROMOTION

Most viral post have thousands of social shares. You may not be aware that most of them were pushed with paid promotion on Facebook and Twitter.
The secret to their traffic is Facebook ads. They create a blog post and push it through advertising on Facebook.
Facebook and Twitter are effective ways to promote your blog post to the right audience.

4.REPURPOSE YOUR CONTENT INTO DIFFERENT FORMATS

Repurposing your content is a new way to breed new life into it.

Your content will be exposed to a new audience:
1.)webinars
2.)combine a set of blog post and turn them into an ebook.
3.)slideshare presentations.
4.)You tube videos
5.)podcasts
6.infographics

If you have written a nice blog post,you can turn it into a video.
Doing this will enable you to reach video lovers who might not read your blog post.
The same thing applies to other formats like webinars,podcasts and infographics.

5.REPUBLISH YOUR CONTENT ON MEDIUM

Medium is a great community that can expose your content to a passionate group of people who would share it with their networks.
Benji Hyam said that republishing his blog post on Medium generated 10k views in 4 days.

Smart bloggers are using Medium to get into authority publications like The Huffington Post,Business Insider,Forbes and Entrepreneur.

These authority sites are always looking for content that has been successful on Medium. It’s a win-win deal for everybody.

6.USE YOUR CONTENT TO ANSWER QUESTIONS ON QUORA

Quora is a question and answer platform like Yahoo Answers and Stack Exchange.But it has a better community feature than both.
Quora is a nice place to build up your profile and communicate with your target audience. Many of your ideal customers are posting their questions on Quora.
Quora let’s you answer these questions and you can even use your blog post to answer. Just copy and paste and link back to your blog. Doing this will enable you to drive traffic that leads back to your blog.

7. GUEST BLOGGING

Guest blogging is a powerful marketing strategy that helped Danny Ivy turn his blog into a 7-figure business
Guest blogging is a nice way to market and build abusiness.

But what about using it to promote a blog post?

Matthew Barby used guest blogging to promote content he published on his blog.
As a result,the post got 247 backlinks from 91 domains. This helped the post rank for highly competitive keywords on search engines.
You can use guest blogging to boost the back links to your blog post. As you know,links remain the number one ranking factor on Google.

BONUS GET YOUR CONTENT FEATURED IN WEEKLY AND MONTHLY ROUNDUPS

Weekly and monthly link roundups are a great place to get links while exposing your content to a new group of people.
For example Ana Hoffman publishes weekly roundups on her blog the traffic generation cafe.
This is a great place to get links assuming you’re in this marketing niche.
Getting featured in a link round up helps you establish yourself as an expert in your niche. The more you get featured the more people will pay attention to your blog.

Just another share guys thats all for today,don’t forget to leave your comments below and Please share my post to your social media outlets. I really need the exposure and that helps,take care.

2 thoughts on “7 Ways to Increase Exposure of Your Content

  1. Julian I really appreciate that information,I think I am going to start connecting with some influencers and get some mentors.I think that’s great advice as far as relationships being key.Thanks for stopping by and keep me informed about your progress.Good luck and take care,Darrell

  2. Hey Darrell,

    Now that is some legit helpful content. Awesome job! 🙂 You really know your stuff.

    Getting your content more exposure, without SEO, is probably one of the toughest things to do. Right?

    My best strategy has been blogger outreach. It’s gotten my 6-month old blog (BloggingAid), which only has 6 posts, to 5,000 monthly visitors.

    Mostly because of outreach and influencer marketing.

    I started out as a nobody in the blogging/marketing space. But after building relationships and connecting with dozens of influencers, I can almost ask them for social shares anytime I want.

    Relationships are key. 🙂

    What do you think, Darrell?

    Have you built relationships or connected with other bloggers and influencers?

    Well, I hope this comment will find someone who needs help. 😀

    Cheers,
    Julian

    PS I just shared this post with my followers. 🙂 Hope it helps!

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