Video testimonials are much more effective than simple text………….You hear the facts but you can see the authenticity. But guys my #1 reason I like video testimonials is a unbiased customer communicates how awesome you are.
People have always valued opinions expressed directly to them.
Some marketers spend millions on high-tech advertising campaigns yet what really makes up a customer’s mind is not only simple but also free: a word of mouth recommendation from a trusted source.
Word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions. It’s influence is greatest when people are buying a product for the first time or when products are relatively expensive,factors that tend to make them conduct more research,seek more opinions,longer than they otherwise would.
Quite a few of my readers (big cashers) and friends own online and offline businesses. And they have asked me how did I go about getting my video testimonials I have been using for the last 3 months,for my blog comment service and social media management.
The good news is that it’s really pretty simple…..you have to ask. Ask your client or customer to take a few minutes to give you a testimonial. You can do this face to face, or in writing format (“like an email interview”) or check out Google hangouts and make a quick video.
Today’s post I’m just going to show you the ‘7questions to ask your customer for a video testimonial.”
1.) Give me a one-minute history of your career. (or success) (Get them relaxed and comfortable. Everyone loves talking about themselves.)
2.)How did you get involved with our company?
3.)What was the reason that you chose us?
4.)Was price more important than service and quality? (This question gets to the value of the products/services you provide?
5.)Tell me what your experience has been with our products/services. (Ask for customer’s experience and wisdom.)
6.)How has working with us changed the way your company does business?
7.Why would you recommend us to someone else? (This is the key part of the testimonial).
2 THINGS TO REMEMBER :
1. Keep It Short and TO The Point
Audiences determine whether to watch videos based on two things your thumbnail and the videos length.
In order to maximize the impact of your video be sure to keep it short. In order for you to maintain their attention your video should be between 2 and 3 minutes.
2. Don’t Skimp on Quality
According to Brightcove 62% of consumers are more likely to have a negative perception of a brand that published a poor quality video.
Don’t have the equipment readily available? Work with someone that has experience and the correct equipment
Listen to both of the video testimonials below helped increase conversions 75%.
Check out my first video testimonial from small-biz owner George O’Reilly Listen to Him.
Listen how e-commerce biz owner Ray Vandenberg feels about our social media service..
So guys I would recommend you try video testimonials its working for us here at the
Cash blog. That’s going to be all for Today just a short share. Tell me how you guys feel in the comment section .
Keep sharing my content so I can reach more people and gain some traction. Take care guys and make sure you sign up for my updates.