Good morning everyone it’s a chilly 51 degree chilly morning in Iowa. It’s Darrell back at you with a serious share today. Get ready y’all I think it’s gonna be a cold winter this year.
As most of you know 70% of our income here at the cash blog is derived from our social media management service.
Yesterday I was cold calling business owners all afternoon and it really surprised me how many felt that a social media presence isn’t necessary.
With our social media management service we help establish your brand presence in social media channels, but also tighten the relationship you have with existing customers ,while driving word of- mouth advertising as well as conversions.
So this post is titled “6 Fears Businesses Have about Social Media”. so Let’s Roll.
Social media marketing is one of the greatest developments in the marketing world in the past decade.
Some companies have risen to unbelievable heights solely on their social media acumen while others have refused to adopt any strategy at all.
1. They don’t understand how ” Social Media work”
Some business owners have convinced themselves that social media platforms are weird and strange and it’s only for teenagers.
They haven’t taken a moment to learn how Facebook timelines work or why Twitter is used for different types of interactions than LinkedIn.
Basically a few hours on any platform are all it takes for even a beginner user to grow accustomed to the basics and the basics are all you need to be effective.
Read this helpful post 31 Tips to Get more Facebook Likes !
2. They’re overwhelmed by the number of social media platforms.
Facebook, Linked In, Twitter, Google +, Inform are just a handful of the most popular social media.
That number grows bigger everyday and to make things worse there are multiple ways for businesses to use every platform.
The number of options is overwhelming to a novice. The key is identifying which platforms will be your best option.
Listen to what small business owner Ray Vandenberg said about us.
3. They don’t want to hire someone new.
Social media marketing is usually seen as a new wing of marketing, and in order to tackle it a business person would need to hire someone new who specializes in it.
However a full-time person is rarely necessary for a social media marketing strategy, except for larger brands who might even need more people.
According to social media examiner by tracking conversions you can connect a dollar value to your social media marketing efforts.
4. They don’t understand purpose.
The purpose of social media marketing is debatable but too many entrepreneurs are skeptical of it’s benefits simply due to how it’s been presented to them.
The reality is social media marketing isn’t some magical booth that will suddenly flood paying customers to your business.
It has a number of subtle benefits, such as increasing your visibility on the web and providing information to several-savvy customers, but most importantly ti can drive lots of people to your website.
5. They don’t want to change from traditional advertising and networking.
Some entrepreneurs are so familiar with traditional methods they refuse to change. The traditional and social media efforts can be done in balance to give you the best of both world’s.
6. They don’t see value.
The objective value of social media is hard to calculate as a result it scares many businessmen away.
Since most of social media’s effects are indirect or hard to measure. As long as people continue using technology as a means of communication there will be a space for social media marketing.
If social media marketing is properly understood and implemented it can yield a positive ROI (return on investment) for any business. If you don’t have a social media marketing strategy, give it a shot , signing up for most platforms is free.
Let me help you elevate your social media presence. Get Started Now
Well everybody that’s our post for today. Let me know how you feel about having a social media presence. If you are ready to elevate your presence contact me Today.
Please share this post with friends and your social media outlets. Thanks very kindly and see ya .
Recommended reading 7 Clever Ways to Increase Your Twitter Followers.