Hello to all my friends and my loyal readers (bigcashers) it’s Darrell back at you. It’s a rainy Wednesday morning here in Iowa.
I have received alot of questions and comments from my readers asking me what things should they do to improve their social media strategy.
That’s why this post today “14 Simple Tips to a Better Social Media Strategy”. Let’s Roll
Social media has changed the way businesses market themselves online. It’s an opportunity to turn your fans,followers and subscribers into customers.
Social media offers visibility like no other medium.
1. Know Your Target Market
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Social media usage varies from one demographic to the next. Take the time to research and understand exactly how and why your target audience is using social media.
Everytime I read Social Media Examiner I learn some clever social media strategies.
2. Be Human
Humanize your brand. Realize that your brand is everything about you from what you tweet to how you respond to comments on Google+ and Facebook.
Read this helpful post 31 Tips to get Facebook Likes.
3. Share Knowledge
What knowledge can you share with them that will make them smarter? How can your knowledge drive real efficiency in their life or business?
Share your best material, not just the same old material you wrote years ago that’s outdated.
Read this clever post 7 Clever Ways to increase your Twitter followers.
4. Connect Emotionally
Make them feel. If you want to grab my attention on Twitter make me laugh.
Make me cry. Make me feel something–anything. I respond to the people who grab my attention. The people who make me laugh,playing the emotional card.
Read this post that went viral 6 Fears Businesses have About Social Media.
5. Make it Easy
People want to connect . They don’t want to be spammed at every opportunity. Give them an opportunity to engage with you, your brand and your team.
Be available. Open up your comment stream on your blog. Listen and be relevant and responsive.
If you are interested in You tube video marketing I would suggest you head over to basicblogtips.com I hear it’s the best.
6.Focus on Relationships
The life of social media is people. People like me and you. People who laugh and cry,play hard and work hard. Offer value to the people in your community with a goal of building real relationships.
7. Create a Cross-Platform Strategy
The most successful companies who leverage social media are expanding their influence to several platforms.
They not only use Facebook and Twitter but they enrich their brand with Google+, Instagram and Linked In.
8.Mix Things Up
The best social media strategies mix up tactics when it comes to posting whether the content is a link, image or text.
Try mixing things up, with infographics,quotes from your latest post or answers to questions.
The objective guys is to generate content that people will interact with by clicking on it,commenting or sharing it with their friends.
9.Keep Your Branding consistent
When setting up accounts on different social media networks make sure your logo,color scheme and graphics are consistent.
10. Offer Value and Knowledge
The most important thing you can do to create a positive engagement is to listen carefully. Listen with the goal to understand. Bottom line listen more than you talk.
You’ll be amazed how much you can learn about your audience when you hush up and listen.
11.Follow the 70-30 rule
The 70-30 rule follows this strategy seventy percent engaging content and 30 percent promotional
The 70 percent should be fun,interesting and useful. Let your audience get involved in the conversation, rather than feeling as if they are being “sold” every time you post.
This keeps your audience interactive and engaged, so that way when you do promote they are far more likely to value whatever information comes their way.
12. Check your Analytics
Research should be the backbone of your social media strategy. Google Analytics offers a rich database of statistics and analytics that should guide your posting and strategy decisions.
Use this information to learn as much as possible about which content is making the biggest impact with your community.
13.Keep up with Industry Trends
Maintaining a finger on the pulse of trending topics and knowing what’s happening and relevant to your target market should always be important.
14. Assess. Learn. Improve. Repeat
Take the information you get from analytics learn from it and adjust your strategy. Your strategy must be adaptable and flexible.
Quote of the Day:
People will forget what you said,people will forget what you did,but people will never forget how you made them feel.
My favorite Angelou quote of all time. Not written for social media strategy but it certainly applies.
That’s it for today everybody let me know your best social media strategies in the comment section.
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