Hello to all my friends and my loyal readers ( big cashers) it’s Darrell back at you for a mid-week share.
It’s a cool day here in Iowa 60 degrees. As most of you know I have alot of friends,who own small businesses here in Iowa. Laundromat,dry cleaners,deli that sort of thing. But anyway.
I have been getting a ton of questions from offline friends and my readers about social proof, so today’s post “13 clever ways to acquire social proof,” hopefully will answer most of those questions.
So what is Social Proof ?
Many websites feature information on the number of customers who have purchased their products. Online stores display ratings and reviews for every product they sell. This is an example of social proof.
This information influences the attitudes and actions of others.
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Social proof is behind almost every purchasing decision we make.
Just think about it: How often do you pick a restaurant based solely on the number of people dining inside? Buy a product based on a number of customers who have allegedly bought it already ? Or hire a certain service just because they have more positive reviews?
That’s social proof in action.
Why Your Business Needs Social Proof?
You could be doing a great job communicating your unique service or the benefits of using your products. But unless you influence others to see your service as more favorable and popular all your efforts are worthless.
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Social proof builds trust
Fact : People trust other people more than they trust marketers
For more Read Marketing in the Age of Google by Vanessa Fox
Social proof adds credibility
It’s hard to convince others to try your product or book your service without any proof of how it has helped others.
Having social proof (reviews,testimonials or even the number of sales to date) adds credibility to your business.
Read this helpful post Video Testimonials……..It’s a No Brainer.
Social proof helps to validate the buying decision.
Social proof in the form of reviews, criticism or questions inform potential customers of what people think.
We know what we we want people to do,and we know how to use traditional marketing to get them to do it. The trick is to reinforce that desired behavior through social proof. Here are some ways to acquire social proof for your business or website.
Comments are indicators that people are engaged and paying attention to what you are writing. And that they value it enough to take the time to reply.
- Customer Testimonials
Testimonials are the most poular way to acquire social proof. Testimonials work because they build trust and help overcome skepticism.
Nothing rings truer than a strong review from someone who has benefitted from your product or service. A good testimonial is true marketing gold.
- Raw Numbers (Shares, Stats and Followers)
This is a great way for people that visit your website to see how many people are following you, your business or your brand or any other valuable statistic.
Only list social networks where you have a presence. WordPress.com highlights that WordPress powers 25% of the internet How can you say no to using wordpress after that.
Record and interview with a satisfied buyer or client. Video and audio are incredibly powerful tools. This is a great way to let others share their experience with your product.
- FOMO marketing
In 1955 Ray Kroc the guy who built McDonald’s into a global brand displayed a sign outside his first McDonald’s franchise reading.
“Over 1 million served”
and unknowingly contributed to the birth of wisdom of the crowd social proof. Highlighting a product’s popularity is another way to establish social proof.
For one seeing that others have benefitted from something makes many people want the same.
This phenomenon is called the “Fear of Missing Out” or FOMO for short and is defined as:
“a pervasive apprehension that others might be having rewarding experiences from which one is absent. ” source.
- Case Studies
Case Studies provide a full insight into a customer’s story,from the problem they experienced and the reason they sought out your solution to how you’ve helped them solve it.
- Recommendations from Friends
According to Nielsen 84% of people say they completely trust recommendations from people they know.
A joint-research project by Ogilvy, Google and TNS revealed that word of mouth is the highest point of influence for customers ( 74%) surpassing actual in store visits, social media and search.
- Celebrity and Well Known Industry Endorsements
Celebrity and well-known industry experts are great resources when it comes to establishing authority and proving value.
Depending on the brand celebrity approval may come in the form of paid endorsements or even national endorsements That’s what large companies like Pepsi and Priceline do.
William Shatner earned $ 600 million by being a spokesperson of Priceline.com.
- Certifications and Badges
If your business has certain industry certifications or accreditations you can proudly display those on your website
Most certifying organizations have badges or logos that can be freely displayed on your website. Some have been shown to increase conversion rates by as much as 30 percent.
- Media Mentions
Has your product or brand ever been mentioned in the media? This would include blog features,podcast interviews , or unsolicited reviews.
Well take excerpts from these mentions and paste them on your website to establish authority.
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- Trust Seals
By adding trust seals on your checkout page you can significantly boost your sales. There are tons of security seals you can add on your site such as Norton, Mcafee or Better business bureau.
- Customer Base
One effective social proof strategy is the use of client logos. By showing users your existing customer base, you’re essentially telling them that your product is good enough for successful companies to use–so it must be good enough for them.
- Platform Integrations
If your product or service integrates with third-party services then one of the best social proof you can add is the logos of your integration partners.
By doing this you ultimately put your product in the company of credible and familiar brands. Check out Option monster how they show platform integrations.
- Social Media Proof
As social media becomes more main stream brands are using social media status as social proof by highlighting what their customers are saying about them.
Pagely displays testimonials from Twitter on their site.
What if you’re starting out and you don’t have social proof yet?
Oli Gardner, co-founder of Unbounce says there are a couple ways to overcome this problem.
- Be ok with not having any social proof.
- Instead of testimonials, display quotes from influencers highlighting the importance of services you offer.
- If you’relauching a new product, give it away for free to people who can offer feedback.
- Ask bloggers and media to review your service.
I hope after reading this article you’re ready to add social proof on your site and increase your online visibility and sales.
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Leave me some comments below and I want everybody to Share this post and make it go viral,to your friends,and your social outlets.
Thanks very kindly,