Good morning to all my friends and my loyal readers (big cashers ). I hope everybody had a great holiday season. It’s a frosty 5 degrees below zero here in Iowa.
I have been getting lots of questions and comments from my readers that switched their websites to https from http.
They got a SSL ( which ensure secure communication to any website that transmits personal information) but alot of them have lost tons of traffic and their search ranking has spiraled downward.
Read this helpful post 6 Questions Answered about SSL Certificates
I don’t have any immediate solutions , hopefully this post will help titled “17 Proven Strategies to increase Your Search engine ranking.”
You can have all the bells and whistles on your site, panoramic images ,stunning premium theme but it still won’t get you far if you’re dragging your feet with SEO.
Read “The Beginner’s Guide to SEO” on moz.com by superblogger Rand Fishkin lots of beef chunks AND food for thought in that guide.
What is Search Engine Optimization ?
SEO is the process in which the traffic is improved from search engines like Google, Yahoo and Bing thru organic search results.
Google alone receives almost 6 billion searches per day. There are several methods to improve your search engine ranking.
To increase your brand awareness, customer loyalty and website traffic search engine optimization should be a huge part of your strategy.
Quicksprout was one of my top sources for information about ranking my site in 2016.
1. Choose the Right Keywords
It’s very important to understand what words potential customers would use. Do your research carefully and try your best to optimize the right keywords.
The focus keyword is the most important and can only be used once.
2. Use Title tags and Meta descriptions
Title tags and meta descriptions are essential parts of SEO that shouldn’t be forgotten.
As of May 2016 according to SEOinc the new Google title tag should have 70-71 characters and the meta description should be 170-172.
They are optimizing factors that are considered by search engines when they crawl your website. If done correctly will definitely improve your ranking.
3.Internal linking and Link to quality links
Internal linking is avery important factor of SEO and can also help lower your bounce rate. The pages you want to rank higher in the SERPS should have the most internal links.
Link to quality top rated websites that have authority. It’s also wise to link back to sites that have linked to you.
Read this helpful post My Backlink Strategy
4. Proper use of H1, H2, AND H3 header tags to support SEO
The H1 tag should be limited to once per page for the title of the page . Follow with H2, H3 header tags after you are done with H1 for title.
H2 header tags can be used for subtitles with detail information. The H3 or H4 levels can be used for list with bullet pointing. Don’t skip tags because your document will lose structure.
5.Improve the load time of your website.
A fast loading website brings in much more traffic and is a ranking factor. If you have ads on your site like I do making it faster will generate more ad clicks.
I would recommend gtmetrix to analyze your site’s speed and make it faster.
6.Updated and Original Content
Updated content is a huge indicator of a site’s importance. Fresh content convinces readers to keep coming back and for search engine bots to visit and access your site more.
Read this post that went viral 13 Beneficial Writing tips to make Your Content Pop
7.Keep a consistent publishing plan.
Whether you publish monthly like some bloggers or weekly like we do here at cash nation try to have a consistent plan.
It improves the credibility of a website in the mind of users and search engines.
In internet marketing for years now e-books have been used as the main tool to get people to subscribe to your email.
Introducing “E-books with Resell Rights Store” Your Leadmagnet Solution
A Robots.txt file tells search engines what not to index.
9.Mobile friendly website
With nearly 40% of organic traffic coming from mobile devices in 2016 having your website mobile friendly is a huge advantage with search engines.
Consider a mobile friendly experience for your readers ,searches using mobile devices are expected to increase.
A sitemap is a list of all post and pages of your website. It allows for search spiders to locate pages with more relevance to the search in question.
11. Content is STILL # 1
In order for the above tips to work you have to have quality original content. Your goal should be to supply the people and search engines with better researched and fresher content. Content is still King.
12.Include Alt tags
Alternative text descriptions allow for search engines to locate your page using the keywords found in your image.
Increasing the opportunities your site is found which raises it’s page ranking.
Check this informative post 37 Cool Sites with FREE stock photos
13. Check your external links
- External links are important for SEO.
- Make sure you are not linking to spam
- You have no broken links to pages that no longer exist.
14.Webmaster tools and Analytics
Google and Bing have what is called Webmaster tools. This is the place to register and submit your website to get indexed.
Google Webmaster Tools and Google Analytics are important tools used to measure and get an overview of your website.
Read this useful post 51 things to do that will make Your website soar
15.Increase your visibility in search engine news results
16.Conduct an audit on your site.
Fix the mistakes and blunders that might be affecting your search engine ranking. Do a manual assessment on your website to evaluate the quality of it’s content and UX (user experience).
17.Update the copyright notice in your websites footer.
Since footers are shown on every page of your website. Search engines might think your entire website is out of date.
Bonus: Become more active on social media
Social media offers visibility like no other. It is definitely one of the best ways to promote your content and website.
Social media is not only a phenomenal source for traffic guys but it’s gaining ground as a ranking factor.
That’s it for today…..Cash Nation I hope these 17 proven strategies increase your search engine ranking and your traffic. Take action. I hope you share this post and recommend us to your friends.
Don’t forget to use the comment box below and leave your thoughts. Thanks y’all.